segunda-feira, 6 de setembro de 2010

Globo has the worts hearing of the decade

The week-long 45th birthday Globo comes to an end without reason to celebrate. The station presents these first four months of 2010 the worst hearing of the decade, with 16.8 points on average in the schedule between 7 am and midnight, according sweeps in Greater Sao Paulo.

Information is the columnist for The State of Keila Jimenez, published on Thursday (29), in the newspaper. Each point in Sweeps is about 60 000 households in Sao Paulo.

The audience for 10 years in 2000 was 20 points. Increased in 2002, when he went to 20.3, and the next year jumped 21 points in Sweeps.

The year 2004 marked the best index of the station: 21.7 points. Reaches 22 points became the target company. But from 2007 onwards came a sharp fall, when the Globe was with 18.7, and the number only points down since then, with 17.4 points in two years, finishing with 16.8 of these first four months of 2010.

In March, the superintendent general of the Globe, Octavio Florisbal reinforced the goal of sitting for the year. "We continue with the goal of 22 points to 2010, said in statement published in the column of Keila Jimenez.

Below is a table showing the contents.
grafico_rede_globo

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